Position Title:  Assistant Brand Manager

Job Purpose:

The Assistant Brand Manager supports the development and execution of brand strategies to drive market share, revenue growth, and brand equity. This role collaborates with cross-functional teams to ensure successful product launches, marketing campaigns, and promotional activities aligned with business objectives.

Key Responsibilities:

• Brand Strategy & Planning:
• Assist in developing annual brand plans and marketing strategies.
• Conduct market analysis to identify trends, consumer insights, and competitive positioning.
• Product Management:
• Support new product development and manage product lifecycle activities.
• Coordinate packaging design, pricing strategies, and product positioning.
• Marketing Execution:
• Implement ATL (Above-the-Line) and BTL (Below-the-Line) campaigns in collaboration with agencies.
• Monitor campaign performance and optimize based on KPIs.
• Budget Management:
• Track marketing spend and ensure alignment with approved budgets.
• Collaborate with procurement in following the process ensuring compliance within marketing spend
• Cross-Functional Collaboration:
• Work closely with Sales, Trade Marketing, Business Development, Supply Chain, and Finance teams to ensure smooth execution of brand initiatives.
• Performance Analysis:
• Analyze sales data, market share, and brand health metrics.
• Prepare reports and presentations for management review.

Academic and professional qualifications:

• Bachelor of Business.
• Marketing

Experience:

• 1-3 years of experience
• Advertising / Brand Management

Skills:

Marketing & Advertising

Branding

Creative & Design

Data Analysis